Nike’s use of Kaepernick- marketing genius or suicide?




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  1. Author
    Scarlett 11 months ago

    I apologize for the name misspelling. Autocorrect!

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  2. Weenis 11 months ago

    Suicide.

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    • Gina 11 months ago

      @Weenis If you bothered to do some research, many large shoe brands stock dropped yesterday.

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      • Weenis 11 months ago

        @Gina

        Actually, untrue. Show me. While Adidas has had a bearish run, it’s been gradual and not necessarily related to the Nike campaign. Nor has it been a 3% drop, like Nike’s.

        Nike’s stock price drop is necessarily related to the Kaepernick ad. 100% cause and effect.

        That pint is really hard to argue with or disregard.

        This isn’t a bias article, just numbers – https://www.investopedia.com/news/nike-stock-could-drop-10-after-kaepernick-gamble/

        Keep living in your world of hopes and dreams Gina, I’m over here with red pills whenever you want to live in the real world.

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      • Gina 11 months ago

        @Weenis I don’t remember the companies off the top of my head. A bunch went down yesterday along with Nike. You know how the stock market is. It goes up and down when anything perceived negative occurs. I am sure shareholders freaked yesterday and dumped stock…BUT, they are rebounding today. Nike’s stock keeps going up and up. Damn it! I wish I bought some Nike stock yesterday. Buy low, sell high. :)

        We the people who support Kaepernick outnumber the people who carry torches and wear New Balance. Just wait and see sweetheart.

        I love my world of hopes and dreams, thank you very much.

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      • Weenis 11 months ago

        @Gina

        The fact that it went up .52 percent in your screenshot, IN 1 DAY, is meaningless.

        Of course you don’t remember the companies off the top of your head, because there wasn’t any. Nike didn’t have a rebound today, it’s been a stagnant stock since yesterday’s nosedive. People bought when it was low, in the hopes that it would spring back, but it hasn’t. It might over time, but it’s a gamble.

        I see you’re not very good at understanding the stock market…

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      • Gina 11 months ago

        @Weenis The fact that it went down for one day is meaningless. I refreshed my memory. These shoe companies stock went down yesterday with Nike:

        Asics, New Balance & Skechers.

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      • ladybarbara 11 months ago

        @Weenis Nike owns all these brands of shoes: Nike – Converse – Hurley – Jordan – and SPARQ and the stock is going down on all of them since Nike took on Kaepernick – gamble.

        It is never smart to piss of more than half of your customer base.

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      • Gina 11 months ago

        @ladybarbara Half!? hahahahahahahaaaaaa!!!!! In your dreams lady, in your dreams.

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  3. Gina 11 months ago

    Nike is a huge corporation who is about making money. Nike chose a side, and I believe it will be highly beneficial for them. I also believe that Nike doesn’t want to be looked at in history who didn’t sign the Muhammad Ali of this generation.

    The Just Do It campaign to celebrate its 30th Anniversary isn’t just using Kaepernick. There are many other inspirational athletes. Serena Williams, Shaquem Griffin a one-handed NFL player for the Seattle Seahawks & Odell Beckham Jr.

    This is a really good contribution to this topic by The Young Turks.

    https://www.youtube.com/watch?v=JWVJLbFychw

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    • Author
      Scarlett 11 months ago

      @Gina we think alike on this issue as well as many others. What do you make of people burning their apparel? Isn’t it contradictory to what they say they believe in?

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      • Gina 11 months ago

        @Scarlett Peas on a pod. :) It’s so stupid to burn shit you already paid for. Nike already has your money people! If these people were as generous as say, Kaepernick; they would donate their Nike apparel to people who need it. I am not against boycotts, but be smart about it.

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  4. immortal_pirate 11 months ago

    just do it…lol

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  5. Yin 11 months ago

    Hard to say either. They released a great ad earlier today with Kaepernick and other athletes. Nike being as big as they are and it being a company which the purpose is to make money, I have to assume that they find some beneficial investment in this. Maybe it is investing in their future. Maybe they think society is changing where social justice is celebrated and they want a piece of that. I guess we will see. I think the more surprising news is Levi Strauss (jean company) announcing they are campaigning for tighter gun control. Though, it could be that it isn’t surprising and I just never knew what the company did before hearing this.

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    • Gina 11 months ago

      @Yin Check out the link of the TYT (the young turks) that I posted here. They are super optimistic and they make mighty fine points why this is good for business and a good sign for progressives.

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      • Yin 11 months ago

        @Gina Yea, it was good. I was inclined to feel the way they do before I even wrote my first comment, but I’m not much of a gambler, even if something seems very clear. So, yea, I feel the way they do, but I just was hesitant to say it since it isn’t in stone. I hope it actually is the case. While I’m personally not much of a fan of Nike, it is nice seeing who they are trying to target. Companies want sales from as much people as possible. If they are targeting more activists, people of social justice, and a diverse set of people, then I have to assume they feel they are the future. It was like when Coke did that ad with America The Beautiful with the people singing in different languages. Being more diverse and inclusive. I like.

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    • Author
      Scarlett 11 months ago

      @Yin thats cool about Levi Strauss. I had not heard that. it would be neat to be a fly on the wall in the boardroom of these companies to know how these decisions are made. Undoubtedly they have done their research and a cost/benefit analysis.

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      • Yin 11 months ago

        @Scarlett It would be neat, yea. The gamble it takes to get into subjects that have been heavily politicized… I can’t image being the one to call that shot. Don’t get me wrong, if I had my own company, I’d be doing it. It is a bit more though when so many more people need to be on board and the gamble it takes to be on board while affecting the rest of the company and workers. I image it is a bit difficult at times, especially when it is like a jean company that is jumping into something that doesn’t really affect the company itself. At least Kaepernick was an NFL player who has a partnership or sponsorship with Nike. There is some connection there. Jeans and guns is different, but I welcome it.

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  6. Gina 11 months ago

    Here are the other faces of the Just Do It 30th Anniversary Campaign.

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  7. Gina 11 months ago

    Just Do It!

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  8. Gina 11 months ago

    Just Did It!

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  9. Gina 11 months ago

    Always doing it since I was a child!

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    • fosheet 10 months ago

      @Gina on a whole other soap box did you see Williams reaction to losing? I was so ashamed of her for taking the spotlight from that young girl who busted her ass to win. :disappointed:

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      • Gina 10 months ago

        @fosheet I did, but I disagree. I am curious. Did you watch the whole match, or just read some things about it?

        Serena wasn’t mad about losing, she was mad in the first set by the judge taking a point from her, and then taking a game from her. Here are pics from the trophy ceremony. She was gracious to the winner, Naomi Osaka; and when the fans booed, Serena told them to stop booing.

        Check out what Billie Jean King said:

        Billie Jean King‏Verified account @BillieJeanKing · 16h16 hours ago

        “Several things went very wrong during the @usopen Women’s Finals today. Coaching on every point should be allowed in tennis. It isn’t, and as a result, a player was penalized for the actions of her coach. This should not happen.

        When a woman is emotional, she’s “hysterical” and she’s penalized for it. When a man does the same, he’s “outspoken” & and there are no repercussions. Thank you, @serenawilliams, for calling out this double standard. More voices are needed to do the same.”

        In regards to the “coaching” penalty. Serena’s coach said all coaches do it, and he admitted he might have tried to coach her, but he said she never looks at him. The main point to all this, women get treated differently than men in the this game. Big surprise. Serena was pissed because she was accused of cheating. She called the chair judge a thief. Men have called the chair judge worse things with zero penalties. Watch old John McEnroe videos.

        This article explains what happened:

        https://www.huffingtonpost.com/entry/serena-williams-meltdown-sexism_us_5b949689e4b0511db3e30cdd

        This article shows how Serena and Naomi kept their sisterhood intact throughout:

        https://www.huffingtonpost.com/entry/naomi-osaka-serena-williams-stay-sisters-through-umpire-turmoil_us_5b946a87e4b0511db3e2f863

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      • fosheet 10 months ago

        @Gina I didn’t watch it, I saw several different clips of the post conference with Serena going off about various things the judge did, but I guess the media spun it, as they have a tendency to do, making her look ungrateful and “bitchy”.

        I do agree with the different characteristics we put on the same actions for different sexes.

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  10. Gina 11 months ago

    Kap is loved in San Francisco, still.

    San Francisco, Union Square.

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  11. mamajoy 11 months ago

    Genius. Nike is actually known for using controversial athletes to bring attention to their brand…and causes too I suppose. It’s funny that people are burning their shoes. That’s idiotic. I wonder how much ‘protests’ there would be without social media, the influx of posts about this topic on the social media giants only contribute to the posters desire to gain likes and ruffle up a few feathers. Utter silliness all around. Congratulations Nike.

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    • Author
      Scarlett 11 months ago

      @mamajoy thats what I think, too. It makes no sense and is contradictory to burn the items, especially given their penchant for financial conservatism.

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  12. Yin 11 months ago
    • Gina 11 months ago

      @Yin That’s what I’m talking about. Nike has always had the most inspirational commercials. Nike knows how to be controversial. They got sued using the Beatles song, Revolution without permission.

      https://vimeo.com/89811766

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  13. Gina 11 months ago

    Imagine…

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  14. fosheet 10 months ago

    I watched the ad. I actually really loved the message. I’ve been in limbo for sometime regarding Kaepernick’s knee. I can honestly see both sides making valid points and having legitimate questions and concerns.

    However, I do support his right to protest. After all that is one of the great things about our country, freedom to express.

    I do understand his protest, police brutality is at an all time high, I am a white female; therefore I do have privilege. But I see the brutality and I see the ways police look at and act towards “my guys”. My current job has 95% African American employee population. My guys are all young and I am constantly on them about “being safe” on the streets and with police. So I get it, to an extent, obviously I can’t experience it, but it does hit home for me.

    But I also have a slight issue with Kap’s taking a knee during the national anthem. I see how it is disrespectful to our military. Some have literally died for us to have this option, so why do it during something so important to them? Especially if it isn’t in soite of them, but of police. Could there have been a better way to direct it towards police officers? Yeah, I’d like to think there is.

    But I also get he was using the stage that he has to voice his outrage. More people need to feel comfortable voicing their outrage, but they also need to be more willing to listen to others outrages. I have a new outrage, and I will be on my soap box shortly!

    As for Nike, that’s ad was phenomenal, it had a great message behind it! Sure their stock took a nose dive, sure people are cutting up and burning stuff THEY ALREADY PURCHASED :rolf: however, I watched a comedian who made an excellent point. Nike isn’t worried about those $30 shoes white people mow their grass in; they are focused on those $200 Jordans that have limited edition release dates. Nikes gonn’ be aight.

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    • Author
      Scarlett 10 months ago

      @fosheet it seems as though you are practicing intellectual fair-mindedness or seeing both sides of the coin…

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      • fosheet 10 months ago

        @Scarlett trying really hard to be impartial because that tends to let me blame others for actions/words I don’t agree with :wink:

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  15. five2one 10 months ago

    Seems to be working last I checked. It has brought up the sales of Nike. Will that trend continue, I do not know. I have not seen the commercial. But, I do agree that people should put their trust in God and not in some Babylon.

    Whatever the views of the supporters of the message they are putting out there, a lot of those against them do not care about anything or love anyone. They just are all of one mind. To build that mystical tower of babylon.

    It was frustrated before, it will be frustrated again.

    They know this, so why do they try? The higher they exalt themselves, the more low they will go.

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  16. Gina 10 months ago

    @weenis Since Kaepernick ad was released, Nike’s stock has gone up to a record high. Thanks dorks who destroyed stuff they already paid for.

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